Symbol of Friendship: Introducing a New Brand for the Friends - Birmingham Botanical Gardens

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A cherished place of respite for our community and visitors from around the world for more than 55 years, Birmingham Botanical Gardens is open to all, and we look forward to your visit. The Gardens are currently open from 7 a.m. to 6 p.m. every day of the week, with access limited to the front entrance gates. Visitors are encouraged to practice social distancing. Face masks are required when interacting with others in the Gardens and for entering the Garden Center. For more information and guidelines for visiting safely, click here. We hope to see you soon at the Gardens!

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Symbol of Friendship: Introducing a New Brand for the Friends

 Announcing our new look & logo:

A celebration of Friendship at the gardens

Created in 1964 to extend the reach and impact of Birmingham Botanical Gardens, the nonprofit Friends of Birmingham Botanical Gardens has for 55 years worked side by side with the City of Birmingham Park & Recreation Board to fulfill the promise of a botanical garden by providing impactful educational programs and outreach, promoting the ongoing stewardship and enhancement of the Gardens, marketing and communicating about them, and raising funds to support these efforts.

A mission-driven membership organization, we are made up of Board members, community and City leaders, individual and family members, volunteers, donors, corporate donors, foundations, Friends and Park and Recreation staff, and allied and partner organizations, all bound together by our dedication to the Gardens’ success.
 

Our Friendship is rooted in a passion to nurture and share
the wonders of the Gardens with others.
 

?For about 15 years, we have operated beneath the Gardens' ladybug logo—a symbol of the Gardens' commitment to cultivation and conservation—but as we look to the future and celebrate all that Friendship makes possible at the Gardens, we are delighted to introduce a new logo that represents the Friends' desire to serve the Gardens and all who love and visit it.
 


The four leaves of our new logo, which was conceived and designed by Birmingham-based Cayenne Creative, symbolize our ongoing commitment to serving the Gardens, serving the community, serving our visitors, and inspiring a passion for plants, gardens, and the environment. The three parts of each leaf represent our purpose:

  • to protect this special place,
  • to nurture the many relationships that support and benefit from the Gardens,
  • and to grow the Gardens’ impact and value.

You'll continue to see the ladybug as the symbol of Birmingham Botanical Gardens, the place. Watch for our new logo to represent Friends educational programs, membership, and fundraising. In certain instances, you'll see the two logos together, a reminder that the Friends and the Gardens go hand in hand.

We hope you like the new look. Thank you for being a Friend of these extraordinary Gardens.



Free Gift for Members of the Friends—Current and New!

Celebrate being a Friend of the Gardens by carrying our new logo tote!

Stop by our offices 8:30 a.m.–5 p.m. weekdays to claim your free cotton tote bag featuring the Friends' new logo. We thank you for being a Friend of the Gardens!

Join or renew today!

 

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