Skip to content

Symbol of Friendship: Introducing a New Brand for the Friends

Around the Gardens Blog

Announcing our new look & logo: A celebration of Friendship at the Gardens.

Created in 1964 to extend the reach and impact of Birmingham Botanical Gardens, the nonprofit Friends of Birmingham Botanical Gardens has for 55 years worked side by side with the City of Birmingham Park & Recreation Board to fulfill the promise of a botanical garden by providing impactful educational programs and outreach, promoting the ongoing stewardship and enhancement of the Gardens, marketing and communicating about them, and raising funds to support these efforts.

A mission-driven membership organization, we are made up of Board members, community and City leaders, individual and family members, volunteers, donors, corporate donors, foundations, Friends and Park and Recreation staff, and allied and partner organizations, all bound together by our dedication to the Gardens’ success.

Our Friendship is rooted in a passion to nurture and share the wonders of the Gardens with others.

For about 15 years, we have operated beneath the Gardens’ ladybug logo—a symbol of the Gardens’ commitment to cultivation and conservation—but as we look to the future and celebrate all that Friendship makes possible at the Gardens, we are delighted to introduce a new logo that represents the Friends’ desire to serve the Gardens and all who love and visit it.

The four leaves of our new logo, which was conceived and designed by Birmingham-based Cayenne Creative, symbolize ourongoing commitment to serving the Gardens, serving the community, serving our visitors, and inspiring a passion for plants, gardens, and the environment. The three parts of each leaf represent our purpose:

  • to protect this special place,
  • to nurture the many relationships that support and benefit from the Gardens,
  • and to grow the Gardens’ impact and value.

You’ll continue to see the ladybug as the symbol of Birmingham Botanical Gardens, the place. Watch for our new logo to represent Friends educational programs, membership, and fundraising.

In certain instances, you’ll see the two logos together, a reminder that the Friends and the Gardens go hand in hand.

We hope you like the new look. Thank you for being a Friend of these extraordinary Gardens.